Tavafchian
Open Social
Project Overview
Challenge
To increase the conversion rate (number of visitors who request a demo/traffic), the main UX issues of the website needed to be detected and improved.
Objectives
Main Issues to tackle
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Page content: All pages look overcrowded and abstract.
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Request a Demo: Visitors need to go through a well-designed user journey before requesting a demo.
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Page flow: The defined user journey needs to be matched with the site sections.
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Core feature: Some improvement in this page was needed to help the visitors find what they are looking for quicker and easier.
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Main project goal
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Figure out the 5 main UX issues of the website that can increase the conversion rate, and list possible solutions for those.
Tools
Strategic tools
Design thinking process
Data analysis through Hotjar & Google analytics
Think aloud activity
Ideation session
Role
UX researcher, UX designer, Data analyst, Workshop designer & facilitator
Team
Cooperating with the product and marketing team on this project.
Duration
4 months
Design Process
Step 1
Prepration
Understanding the status quo
Hotjar
Google Analytics
...
Step 2
Set assumptions
Define issues
Define
...
Step 3
Think aloud activity
Sympathy
...
Step 4
Ideation session
Roadmap
Ideation
...
More info about this project
COMING SOON
Stay tuned!
Check my other projects
User-centric design
